Joe is CEO of Humanimal Trust. Her passion for welfare and wellbeing commenced in early childhood on the family dairy farm, where she experienced the triumphs, and the traumas, of livestock farming on both the animals and those responsible for them. She realised that her driving purpose in life was to improve the lives of all animals, and to impart knowledge, empathy and compassion to those responsible for them, consequently improving their lives also!
Her career began with the RSPCA as an Inspector in 1994, and since then she has worked as a Trading Standards Animal Health and Welfare Inspector, before returning to the RSPCA family as Head of Farming, Welfare and Wellbeing for RSPCA Assured where she helped improve standards not only in the UK but globally.
After receiving a Nuffield Farming Scholarship in 2012, looking at the correlation between welfare and wellbeing, and being awarded the CharityComms inspiring communicator award in 2017, she became even more determined and dedicated to exploring the intrinsic links between humans and animals, and will stop at nothing to spread the word, and gain support for initiatives that improve animal and human healthcare and wellbeing. Joe joined Humanimal Trust in November 2022 and is Chair of the One Welfare Phoenix Advisory Board.
She passionately believes that a sustainable and happy future for all beings is only possible if we use a One Medicine approach and embrace the vital and special human animal connection.